Tori Van Orden Martínez, vice president, VOCOMM

Tori Van Orden Martínez, Jim and Grace's daughter, has practiced and refined her tactical and practical skills in a wide range of public relations and marketing positions. In addition to communications experience in the healthcare and cosmetic industries, Tori worked for several years in the high-tech sector, where she held senior positions in both the agency and corporate environments.

During her tenure at such public relations agencies as Publicis Dialog and Springbok Technologies, Tori's clients ranged from high-profile corporations like Nortel Networks and Nestle, to small start-ups in all sectors. During her professional career, Tori has developed and executed media relations and marketing campaigns, organized special events and trade shows, written and designed marketing collateral materials, facilitated media training and conducted new business development and strategic account planning.

Tori graduated with honors from Texas Woman's University, where she earned her bachelor of science degree in Mass Communications, specializing in public relations. She also earned a master of science degree in Applied Technology, Training and Development from the University of North Texas, where the topic of her master's thesis was entitled "The Efficacy of Media Training for Corporate Executives."

Tori is also a writer of historical fiction and non-fiction. E-mail her at tmartinez@vocomm.net.

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