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XO Communications—Provided
strategic public relations planning when company launched its regional
offices in Dallas and Houston, including announcing new fiber installations,
technological innovations and hiring of officers and employees. |
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South Central
Telecom—Prepared and implemented communications program during company’s
launch that included press announcements, brochure and video news releases;
positioned company’s CEO with Chamber of Commerce and other key
organizations. |
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Inet Technologies—Formulated
media relations program that included preparing press announcements on new
products and customer applications; prepared announcement strategy and media
materials for company’s new corporate headquarters. |
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Lucent
Technologies—Developed a media relations campaign that focused on
writing and distributing feature articles about company’s latest
technological innovations and products. |
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IP Communications—Worked
with company’s founders and top officers to prepare first public relations
plan; wrote company’s launch press release and corporate backgrounder. |
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Link America—Helped
company develop strategic public relations plan that resulted in significant
positioning with national telecom trade publications; resulting media
coverage helped company pick up new CLEC customers for its refurbished,
second-generation digital switches. |
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Compaq/H-P—Helped place stories about company’s products
and employees in high-tech trade journals and the general business media;
planned and implemented PR initiatives focused on the Hispanic marketplace,
VAR and retail outlets and the U.S. Armed Services. Van
Orden Communications, Inc. is proud to have been part of the Hill and
Knowlton team that won the PRSA's Silver Anvil Award, the PR News CSR
Award for Community Relations, and a special recognition from U.S. Vets, for Compaq
Computer Corporation's "Give Thanks America" initiative.
Click
here to see recent media coverage we've secured for Compaq/H-P. |